Play Hard Don’t Blink, a program funded by the Ohio Department of Health, serves every county in Ohio by offering free goggles, facemasks, and helmets to kids ages 18 and under to protect their eyes during activity. While proud of the work they’ve done, they also knew there was so much more to do, excited about the possibility of reaching even more people and improving more lives into segments past sports.

We took the opportunity to build a brand strategy and foundation upon which grow their efforts, and renamed the program. Superspecs speaks to empowerment, giving kids the confidence they need to be active and successful.