Flying Horse Farms

Flying Horse Farms was at a point where they had outgrown their brand. We were approached to help evolve their visual and verbal assets and give more direction, as well as evolve their brand story. We looked at things from a collective point of view, helped decide what was working, and identified where there was room to tighten and grow. What resulted was a toolkit that provided a robust system and guidance to those working with the brand moving forward.

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Many kids with serious illnesses spend a lot of time being defined by their diagnosis. Flying Horse Farms offers these kids a way to have fun, and at the same time, gain the independence, resilience, and self-care skills to live more fully all year

Many kids with serious illnesses spend a lot of time being defined by their diagnosis. Flying Horse Farms offers these kids a way to have fun, and at the same time, gain the independence, resilience, and self-care skills to live more fully all year long.

The biggest ask as part of the refresh was to help pull the sensory of camp into the brand materials. We started with a nature-inspired palette. A collection of fonts were chosen that hinted to crafts without feeling too childlike. And a series of i

The biggest ask as part of the refresh was to help pull the sensory of camp into the brand materials. We started with a nature-inspired palette. A collection of fonts were chosen that hinted to crafts without feeling too childlike. And a series of illustrations and earthy backgrounds add movement and texture.

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Flying Horse Farms has a series of values that they live by each day. We dialed these up in a big way—perfectly for camp—creating individual badges that illustrate each value.

Flying Horse Farms has a series of values that they live by each day. We dialed these up in a big way—perfectly for camp—creating individual badges that illustrate each value.

As part of our audit, we discovered that icons were being created to symbolize various things, but they lacked consistency. We used this opportunity to create a library of icons representing traditions and activities at camp.

As part of our audit, we discovered that icons were being created to symbolize various things, but they lacked consistency. We used this opportunity to create a library of icons representing traditions and activities at camp.

The brand refresh was timed around camp’s 10 year anniversary. We created an honorary seal and lock-ups to commemorate.

The brand refresh was timed around camp’s 10 year anniversary. We created an honorary seal and lock-ups to commemorate.

To help illustrate the possibilities of the updated brand, we created a series of vignettes that combine color, imagery, texture, and typography.

To help illustrate the possibilities of the updated brand, we created a series of vignettes that combine color, imagery, texture, and typography.

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Capping off the brand refresh, we redesigned and developed Flying Horse Farm’s website . It was an extensive project that set them up for the future, with a CMS that empowered them to make revisions easily and keep their content up-to-date. Camp i

Capping off the brand refresh, we redesigned and developed Flying Horse Farm’s website. It was an extensive project that set them up for the future, with a CMS that empowered them to make revisions easily and keep their content up-to-date.

Camp is known for their “magic”—and there’s lots of it on the site. With interactive animations throughout, we aimed to surprise and delight the user with these moments of levity.

Flying Horse Farms is a really special place, and we are glad that we were able to help them share the impact that they’re having on so many lives.

We create brands and experiences that are expressive and memorable. Because to stand out in a world of sameness, you must be yourself.