Sweet Carrot restaurant, housed in the historic Rife’s market in Columbus, Ohio, was looking to expand. We worked with them on building a strategic foundation, brand story, and visual and verbal toolkit that provided the structure needed to inform creative decisions moving forward. We had a blast planning and bringing their second location to life, working to make it a delicious experience.
The brand comes together with a sense of whimsy and lightness. We defined visual tools, including an updated identity, typography, color palette, imagery style, and pattern.
Creative Partner: Imaginary Beast
Simple yet definitive updates strengthened the logo while linking to its past.
Their new storefront has an incredible external presence that we concepted to link back to the neon sign at their original Rife’s Market location.
No surface was off-limits. We applied an oversized vinyl graphic on the floor to direct the customer with a carrot “arrow.”
The brand plays throughout the space in texture and color. We brought it to life with GRA+D Architects, and worked with them on opportunities to add branding and energy throughout the space. Layered with their warm and bright aesthetic, and simple yet smart design choices, the result is an experience that reflects the essence of their brand: Be Good.
Mynte managed the entire production process of brand application, from sourcing vendors and partnering with artists, to being on-site for installation.