Play Hard Don’t Blink, a program funded by the Ohio Department of Health, serves every county in Ohio by offering free goggles, facemasks, and helmets to kids ages 18 and under to protect their eyes during activity. While proud of the work they’ve done, they also knew there was so much more to do, excited about the possibility of reaching even more people and improving more lives into segments past sports.
We took the opportunity to build a brand strategy and foundation upon which grow their efforts, and renamed the program. Superspecs speaks to empowerment, giving kids the confidence they need to be active and successful.
We worked with our client to rename the Play Hard Don’t Blink program Superspecs. It sets the ball in place for improving even more lives, with reach past sports including prescription goggles for kids ages 4–18 and safety glasses for kids in vocational programs.
The new logo was created in partnership with White Canyon Design.
Discovery was an important part of our process. The updated brand is supported by a carefully built strategic platform, which came to life after digging into existing materials and broadening our understand of audiences, key messages, and goals.
Guidelines capture the strategic foundation of the brand, as well as visual language application.
Our imagery works hard to share the benefits and outcomes of the program. We built a brand library that captures kids in their element, showcasing personalities, accomplishments, and most of all their bright spirits.
While leaning on lots of paperwork in the past, the new website is to become the central hub of the organization, and needs to work hard. The result is clean and engaging, a simple and thoughtful expression of the brand. A big ask of our client was to digitize the entire process, from program applications to pre-and post-experience questionnaires.
We worked hard to make this a painless experience for the user and designed the forms (17 in all!) to be friendly and easy to complete. We also showcase impact, including facts, testimonials, and reach across the state.