Smith College needed a platform for its largest fundraising initiative to date. Connecting to its donor base in an authentic and meaningful way was a challenge considering the radical change that Smith had experienced over the years.
With this in mind, we defined the purpose of the campaign about the future Smithie: her opportunity, her education, and her impact on the world.
Powerful statistics set the stage for potential donors and defined the need, stressing the importance of investing in the campaign and therefore the future of the world.
We leaned on facts like these to create much of the content for the campaign.
We designed, wrote, and produced this stunning piece woven with powerful statements, engaging portraiture, and campaign objectives. (Smithies were our models.)
Winner of the 2013 CASE Grand Gold Award, judges said, "It knocked our socks off. It’s a work of art with an inspiring message. We believe that people who received this would read every word, would be touched emotionally, and would save it."
The goals of the campaign came to life through the voices of Smith’s best ambassadors: its students. We shot this video on Smith’s campus, using students as talent. Best part of the process was meeting these amazing women and helping them learn their lines in real time. They truly knocked our socks off.
We designed and produced signage and banners that reinforced the campaign theme across campus, setting the stage for the Women’s Global Leadership Celebration.
We designed and delivered campaign guidelines to the Smith team, enabling them to extend the brand using internal resources.
As the campaign came to a close in 2017, Mynte partnered with Ologie to produce a beautiful and authentic piece for donors. It showcased how Smithies say “thank you” best: through action.
Donors were treated to thoughtful touches at the campaign celebration, when they gathered back on campus.
This work was completed while at Ologie, and later for Ologie as a contractor, where I served as Creative Director and Designer on the project.
Creative Partner and Writer: Kelly Ruoff
Video: Mark Love and Emily Holt