We designed the Kittie’s brand from the ground up. Owners Mollie and Kelly wanted a bold and memorable identity that would stand out. Reflective of their dynamic personalities, the result is simple and iconic.
Keeping with a bold, hand-crafted theme, kraft boxes, stamped logos, and bright stickers define their offer.
Using the visual identity as a starting point, the shop came to life. Our partners at GRA+D Architects did an incredible job working the brand through the space.
Kittie’s has some amazing cupcake flavors to choose from, and they are continually adding more with each season. We needed an easy way to showcase flavors of the day in their bakery display and on packaging. Using rubber stampers, Kittie’s is able to easily share their options boldly and on brand.
With the opening of a second location, we revisited external signage for their new café space adjacent to Gramercy Books.