Cruz Candy is a family-owned destination in the heart of Powell, Ohio. Mynte partnered with the Cruz team to develop a brand experience that was a reflection of the carefree spirit of Santa Cruz, California, with a vintage style and family-focused mission.
We started with a logo, color palette, typography, and illustration style. The brand came to life across the environment, from a surfboard that greets visitors with the store hours to a boardwalk-inspired point-of-sale.
Every part of the brand experience was considered. Fun flags and a surfboard greet customers, and Cruz takes the brand on the road with their “sweet” ride.
We created an illustration series to be used throughout the shop in framed artwork and across tactics.