CareWorks MCO

CareWorks was looking for a way to differentiate its Managed Care Organization (MCO) when reaching out to those responsible for securing benefits for their companies. With a limited window of time to change providers, we needed to get attention fast, while creating a sense of urgency.

Within an industry flooded by stock photography and similar aesthetics, we worked to create a fresh sub-brand that stands out with a less is more approach, from typography to color palette, to illustration style.